‘Knowledge Nick’
Breaks the Stereotype Box
With Music and ‘The
Suburban Itch’ Film
So many people told “Knowledge Nick” Hicks
they did not think he was from Memphis that the popular Memphis emcee wrote a
song about it.
“The M” chronicles Hicks’ view of
his city, “from the ‘burbs to the hood” and “blessed, from East to West” and
explains that people think he is from “up North.”
“People want to put you in a box,” Hicks
says.
Knowledge Nick and his music were,
therefore, a perfect match to be featured in “The Suburban Itch,” a comedy
short film which attacks profiling with humor and music.
“The M” and “Leaders of the New School,”
written and performed by Hicks and Bartholomew Jones will,
respectively, open and close the film. “The Suburban Itch,” a
Moore Media & Entertainment film, was shot and produced entirely in
Memphis.
Hicks does not have a Southern accent – at
least by local standards – and he is thoughtful and well-spoken. A
slender fellow, Hicks has a wide smile that flashes out from under his ball cap
and black-rimmed glasses, which bring to mind a young Spike Lee.
Through music and his desire to shape a
better community, Hicks is striving to break out of any stereotypes and lead a
“new school” of citizens and performers.
BALANCE SHEETS OVER TATS
You want your hip hop artists to fit a stereotype? You
think a message-focused emcee is the same as a commercial
rapper? Knowledge Nick may not be the guy for you. Hicks
has no tattoos, and he makes music with a message of guidance for the people,
rather than boasting about his cars, chains or “shorties.”
Perhaps the most
un-rapper-stereotype about Knowledge Nick is his day job – Hicks is an
actuarial analyst for a consulting firm.
“I like working with balance sheets,” says
Hicks, age 26, who has a bachelor’s degree in finance from the University of
Memphis. “I would like to work more with investments.”
Hicks has no tattoos, but, he says, “If I
ever got a tattoo, it would say ‘Discipline.’”
COLLEGE OF MUSICAL KNOWLEDGE
Knowledge Nick’s musical themes include
uplifting the community and “using knowledge” to break out of constraints
imposed on oneself or by the larger society.
“I can’t stand to see the ignorance,” Hicks
raps in “Listen to This,” and he knocks rappers who “compromise your soul
to get a record deal.”
In “One Time for Ya Mind,” Hicks sings,
“This is a state of emergency” and a “wakeup call for grownups and
adolescents.” He decries crime, low-hanging pants and gang
signs. He raps a message about “getting a bachelor’s or an MBA” and
implores listeners to “help in the community…
“I preach, because, the youth we got to
teach -- we are more than entertainers and athletes,” he raps, and, use
“knowledge of self to combat what we was taught…instead of thinking a lack of
intelligence is fine.”
LEADERSHIP AND ACCOUNTABILITY
Hicks and some friends had a bad
experience with profiling and being hassled by police on Oct. 25, 2013, after
a South Main Trolley Night downtown. After the organized musical
entertainment was over, Hicks and others continued a good musical vibe, “ciphering”
a flow of improvised lyrics.
Someone complained about the noise --
although it was about 10 o’clock, not especially late for a Friday night
downtown.
Hicks describes what happened next:
“The police came and immediately told the
DJ to cut the music off, and the DJ complied.
“One of the on-lookers joked to the police,
‘Let me see your license and registration,’ and that’s when all hell broke
loose. The police tried to arrest the
on-looker, who was obviously joking.
Then, another individual accidentally bumped into one of the officers. That’s when MPD began being rough with that
individual, even using pepper spray.
“At this time a lot of people were pulling
out their cell phones to record what was going on, and when the police asked
one of the on-lookers to ‘give me your phone,’ and the person refused, the
officer took him to jail and confiscated his phone.
“That violated the consent to search or
take seizure without a warrant,” Hicks says.
The musical gathering and fun vibe that
turned into a police confrontation made the news, and Knowledge Nick was named
as the “local rapper” who was leading the party.
Not satisfied with how things went down,
Hicks later trekked to the Memphis Police Department Internal Affairs office to
complain and talk things over. The MPD representative said,
according to Hicks, “’Well, you did this, and you did that,’ but they never
showed signs of accountability from the officers.
“He did not have the picture right, and did
not want to,” says Hicks, who left disappointed, but determined to step up as
more of a leader.
“I’m big on people knowing their rights,
and on leadership and accountability,” Hicks says.
Still, Hicks says there is room for
improvement on the part of police and citizens, and he says there needs to be
sensitivity all around. “A policeman could be having a bad day,
anybody can.”
Hicks’ experience and that of others who
have been hassled or arrested while taking video of police gave rise to a
movement to resurrect and strengthen a Civilian Law Enforcement Review Board,
which had been abandoned and de-funded although it continued to exist on
paper. The Mid-South Peace and Justice Center and other groups have
been leading on this issue.
“The Suburban Itch” takes on racial
profiling by police and others, and it opens, tongue-in-cheek, with police
hassling a white jogger for running out of his element in North Memphis near
Chelsea and Hollywood.
“This reverses the familiar story of police
hassling young black men, and it challenges people to examine if their emotions
change, when only a person’s looks change,” says Gary Moore, writer, director
and producer of “The Suburban Itch.”
“Nick has experienced this sort of thing
first-hand,” Moore says, “and it makes him an even more ideal artist to have as
a partner in delivering a moral message about how we treat one another.”
PERSPECTIVE AND SPIRITUALITY
“I have been able to see multiple
perspectives on life,” Hicks says. “That has molded me to understand
different things and people. I like to think, community
first. What can we do as a community to bring us together?”
Hicks’ experiences have included working
as an intern his entire senior year for the US Army Corps
of Engineers and a summer growing beans, squash, tomatoes and corn on his
grandparents’ farm outside Covington.
Yoga and meditation are also among
Knowledge Nick’s
interests.
“I am a spiritual person,” he
says. “I have this spirit about helping people.”
Hicks says, “It’s character, values and
standards, that attract you to good people. I don’t mean that in just
a boyfriend-girlfriend way.”
MUSIC MAKING
Released last year, The New
Memphis was the fourth and last of Knowledge Nick’s albums, and he has
a full-length album, The Diary of
Knowledge Nick, on deck and ready for release soon.
Hicks puts down musical artists who have
“sold out” their principles for fame and money.
“To me, music is therapeutic. “
PUBLISHER
Knowledge Nick’s publisher views Nick as a “different
breed,” just like his line from “The M.”
"What sets Nick apart from other artists is that
he's a change agent,” says Kevin Youngblood, CEO of Artist Tree Entertainment. “The trolley incident proves that. Most artists probably would have ranted on
social media for a few weeks, recorded a song to post on Soundcloud or
Bandcamp, voicing their displeasure. That would have been all.
“Nick took the issue beyond himself and his music,”
Youngblood says. “He could have easily
used that to promote his music -- one person actually suggested that was what
he was doing with everything surrounding the incident. Nick didn't let this define him, and he
didn't use this as promoting himself. He
was genuinely looking for answers and looking to be the change he wanted to
see.”
Artist Tree’s artists, including Knowledge Nick, Iron
Mic Coalition and Max Ptah, recently donated their performance to Hip Hop Fam
Jam Vol. 1, a night of family friendly hip hop at Crosstown Arts. WMC-TV even ran a story as a “good news”
segment. Link to story: http://www.wmcactionnews5.com/story/28253601/hiphop-famjam-vol-1-brings-recording-artists-families-together
“Mainstream media tends to give hip hop such a negative
connotation that it hurts the hip hop scene here,” Youngblood says. “When a music venue hears ‘hip hop’ or ‘rap’
or ‘rapper,’ they think we are bringing in a rowdy crowd, maybe a vulgar or
violent element.
“Actually, it is the total opposite,” says Youngblood. “We are socially conscious – but having fun
is one of the principles of hip hop. We
represent integrity. The stories that we
tell, we know about. We are living it or
have lived it. Integrity is the cornerstone
of Artist Tree.”
THE SUBURBAN ITCH
In the film, an African-American college student, Mary
Beth Miles (played by Charisse Norment) comes to the rescue of the white jogger
when police hassle him. Police handcuff
the two together, calling it “street justice.”
When Mary Beth must come home in handcuffs and face her
irascible father, things not only do not go well – dad James Miles (played by
Delvyn Brown) discovers the young man is an out-of-work reporter who wrote
negative stories about Miles’ company.
“James Miles would love for his daughter to bring home
Nick Hicks,” Moore says.
Those who question that Knowledge Nick is from Memphis
have it backwards, says Jenni Moore, executive producer of “The Suburban Itch.”
“Memphis is open to creativity and gives people room to
be who they are, without having to follow a pattern, more than most places,”
she says. “In that way, Knowledge Nick
is very much from Memphis.”
FOR ADDITIONAL INFORMATION:
Gary Moore
Moore Media & Entertainment
Moore Media Strategies
Business, Non-Profits, Entertainment, Sports, Politics, Public Policy
615-579-8658
MooreMedia@att.net
www.MooreMediaStrategies.com
"If not you, who?
"If not now, when?"
Moore Media & Entertainment
Moore Media Strategies
Business, Non-Profits, Entertainment, Sports, Politics, Public Policy
615-579-8658
MooreMedia@att.net
www.MooreMediaStrategies.com
"If not you, who?
"If not now, when?"
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